Whole Foods Market engaged Michael Singer to address what is described as dull, disorienting, formulaic shopping center developments. The challenge put forth was to demonstrate how a shopping center could be distinctive, environmentally healthy and socially dynamic instead of being the catalyst for local resistance, NIMBY's (not in my back yard) and LULU's (locally undesirable land use).

Singer's first work resulted in "Outside the Box: Whole Foods Market Alternative Site Planning and Environmental Design". This guidelines document presents several scales of opportunities for any Whole Foods Market store to consider. Whole Foods Market has now asked Michael Singer to join their team to lead the concept designs for several planned Florida stores. The focus of these designs is on the interaction between the building and its site, landscape, circulation, aesthetic, natural systems, energy conservation, public spaces, and community programs.

Artist/Designer: Michael Singer
Whole Foods Market Regional Construction Coordinator: Kelly Mills
Environmental Planning, Design, Renderings:
Jason Bregman
Design Team Architects: Hernan Schlosman at SBRA, Jonathan Fogelson, Aaron Kadoch, William Hoffman, and The Schimberg Group
Engineering: Calen Colby, Mercer Bonney, Jeff Walker and H. Todd Lackey at Oest Associates Inc.

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